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CCRA Announces Preferred Partnership with SITA World Tours

The exclusive partnership leverages the booking power of CCRA’s entire membership base with one of North America's most reputable luxury tour operators.

Fort Worth, TX – August 8, 2018



CCRA announced today the addition of SITA World Tours, a luxury tour operator specializing in Africa, Asia, Europe, South Pacific and South & Central America, to their growing list of CCRA Supplier Partners.

Headquartered in Los Angeles, with offices also in New York, Houston, Chicago, Vancouver and Toronto, SITA offers customized FIT and Groups, as well as unique and affordable packages on a join-in, independent, and private basis.

SITA will now accept the TRUE Code in order to establish travel agency accounts and to pay commissions directly to CCRA Accredited Travel Agencies. Agencies who book with CCRA’s Global Preferred Hotel Program, AirSelect, or utilize CCRA’s 24/7 Call Center Services are also eligible to participate in the partnership and take advantage of its benefits.

SITA offers higher than average commissions, as well as it's popular agent incentive which provides registered booking agents with a Thank You American Express Gift Card (regardless of the size of the booking) in the amount of $85.00, paid at the time of commission, in celebration of their 85th year in business. In addition to registering to receive the card, SITA also encourages CCRA agents to experience their deluxe services by registering for it's fam trips, which occur 3-4 times per year to destinations like Ireland, India, China, Kenya, Peru, and accessing a wealth of travel resources on the SITA Agent Services site they can use to educate themselves and better service their clients.

"With evolving trends in tour and travel, our highly experienced team of international 

specialists remain committed to the retail and independent travel agency communities. It’s become increasingly apparent to us that both CCRA’s GDS and TRUE agency communities are thriving, and would benefit from some advanced options to help them bring more value to their clients” says SITA’s Vice President, Laudie Hanou. “We are proud to be an integral part of that set of solutions and work with a partner who believes as strongly as we do in the power of professionals."

CCRA’s President and CEO Dic Marxen added “As more and more advanced agencies are coming to CCRA and TRUE, the need for a higher level of supplier partnership benefits has been our top priority. We are so happy to welcome SITA and can’t wait to work alongside them in making our agents even more successful in their sales efforts,”

CCRA agencies can learn more about specific partnership benefits and register with SITA by visiting


Additional Resources:
Sita World Tours


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Media Contact:
Maggie Fischer
Chief Marketing Officer
+1 407-461-9419