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CCRA News Brief

CCRA Institutes New Policies Around TRUE Accreditation Program, Purging Non-Compliant Travel Agencies

Steps are being taken as a result of an extensive review of all active codes in an effort to further enhance the integrity of TRUE.

FORT WORTH – TEXAS – March 8, 2018

CCRA announced today after an 18-month review, an enhanced set of policies and procedures designed to protect both the integrity of the TRUE Accredited Agency Program for travel agencies as well as the network of suppliers who recognize and accept the TRUE code. 

Effective April 1, 2018, any travel agency with an assigned TRUE code who has not met the accreditation standards for any reason will have 30 days to bring their account up to date or face having their TRUE code both purged from the database suppliers use to check and verify active TRUE codes, and have their former code added to a deletion bulletin that will be sent to CCRA’s network of travel suppliers, advising an immediate deletion. 

“CCRA has always had a strict policy around what it takes to maintain an active TRUE Accreditation and code – whether it be verification of state and local licensure, business credentials, education or experience, this has always been something that we’ve taken very seriously,” says CCRA’s President & CEO, Dic Marxen; “What we’re aiming to do now is to take even greater care in properly removing inactive codes from not only our systems, but also that of any supplier partner in our network. This ensures that our suppliers can trust the holders of any active TRUE code with their business, and that our amazing TRUE agencies know that no one out there is getting a free ride and not meeting industry standards.”

Agencies who are not in compliance with CCRA’s requirements for TRUE will be given notice by April 1, and will be given 30 days to rectify any issues keeping their accreditation from maintaining good standing.

Suppliers who recognize the TRUE code will receive their first bulletin on May 1 and then each month thereafter. They will continue to be able to download distribution files and receive the list of valid TRUE codes each month.

CCRA’s accreditation requirements include:

  • You must be a corporation, LLC or sole proprietor. If you're a sole proprietor, you'll need proof of a registered DBA, Assumed or Fictitious Name.
  • You must be willing to pass a background screening if needed.
  • You must satisfy all seller-of-travel requirements for your state.
  • States which currently require a bond and seller of travel license are California, Florida, Hawaii, Iowa and Washington state.
  • You must be able to demonstrate at least 6 months of travel selling experience.
  • You must have 3 business references to support your application.
  • You must provide proof of an active business bank account in good standing.
  • You are responsible for a $240 annual renewal fee due after your first year.

Any questions about these policies should be directed to Amanda Chait, Manager of Customer Experience and Accreditation at


Additional Resources:

TRUE Information

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Maggie Fischer

Media Contact:
Maggie Fischer
Chief Marketing Officer

+1 (407) 965-2735